sERvices

In-Depth Discovery

There are many facets we look at regarding your website. They are the primary purpose of the website, the audience of the website, your competition, and your message.

When we look at the purpose we will be looking to see what you want your visitors to do. Are you asking them to buy something, request a consultation, subscribe to something like a newspaper (free or fee-based), sign up for a free trial, compare product options / prices, review product demos and more.

When we look at the audience, we are talking about who is the target of your content. Is it consistent to that target? Some areas of consideration are gender, age, geographic location, and culture. A question will be: What major pain or interest can you alleviate or address?

Another area of research will be your competition. How do they compare to you?

We will also be looking at the message you are providing to the audience to support what you say you are going to do. How do you convince the audience you are the right choice? One is the promise you provide as to the personality and energy you will put into the project. Oftentimes, this comes in testimonials.

Review Web Site Content

Using a comprehensive 21-point checklist and other tools, we will analize your website against the goals and objectives established in the discovery phase.

We will evaluate the strengths and opportunities of your site. We’ll test against current best practices. We will also compare and contrast against competitor sites.